Let’s discuss social media and maybe why you’re not seeing much traction with your content. (There are many reasons, but we’ll stick to the top reasons here):
- Your posts either miss the mark, or else they are a barrage of ads.
- You are in constant sell mode, treating visitors like dollar signs and not like people.
- You hate social media, and we can tell.
What do all three of these things have in common? You Post and Run. Or, if you prefer, you Post and Ghost.
You're Missing The Point of Social Media
So, yeah. What else do you need to do? Well, you need to also sell YOU. You need to provide education (that YOU know), value (that YOU have), and entertainment (that YOU can deliver) to your audience. Not the hot mess you or the controversial you, but the you that likes dogs, the you that likes hikes, the you that likes hot fudge sundaes over broccoli. Because this makes you a person.
A person who is just like the person who comes across your feed starts relating to you and, hey, maybe in the market for some widgets (or knows someone who is).
You’re Treating Your Visitors Like Dollar Signs
Now notice what wasn’t said: We do NOT use it to be sold to.
Once more for the cheap seats: SOCIAL MEDIA IS NOT THE PLACE TO BLATANTLY SELL TO PEOPLE.
How to Like Social Media Versus Hating It (Because Your Followers Can Tell)
In 2021, 7 out of 10 Americans used social media. The majority of people are on social media, and you need to be too.
So, with this cruddy news in hand, how can you make yourself like social media?
If you look at it as work, it will turn into drudgery. But what if you see it like you’re checking in with your followers? Just like you would hang out at the water cooler at work to catch up with employees, what if you saw social media as a way to touch base with your followers and potential followers? Show them why you’re worthy of their time and attention.
Once you start making social media a social part of your life, you’ll start to like it, and it will show.
And There You Have It–You’ll Have a Million Followers in a Week!
Did I get your attention? Good. Because none of these actions guarantees followers. That may be the reason why you’re not all-in with social media. You want to see those numbers skyrocket week after week, not trickle in. But that’s reality. It’s a marathon, not a sprint. It’s a conversation, not a high five.
If you show that you like social media and that you’re interacting and not transacting, you may find those numbers trickling in faster than average because people like you. They really, really like you.
digit-ALL is a full-service marketing company that focuses on the people side of marketing. We focus on websites, social media, blogs, newsletters, and even corporate event planning. We’re here to help when you’re ready for it.
Social Media Fact Sheet. PewResearch.org.