7.8x growth in unique traffic for companies who spend time in creating quality, educational content for their site
Source: Aberdeen
Content Creation
Content is critical to your marketing strategy. Your content must appeal to your ideal audience, and build trust, as well as entertain and inform them. All content must align with your brand, and it is used to increase your brand consistency. There are so many factors that must go into content creation, that it can be overwhelming and daunting.
The digit-ALL team is made up of graphic designers, copywriters, and marketing experts who can take a single message and create many pieces of content from it. Content isn’t just for digital marketing, but it is also for everyday use and print marketing. We can help you create the following:
Content Creation Packages
Monthly E-Mail Newsletter Package
Social media companies own your social accounts, and their algorithms control who sees your content in their feeds. On the other hand, you own your email list and have complete control over it. You can use that list to leverage a newsletter that announces a new product/offering, promotes an upcoming sale, shares a blog post, and much more!
This package includes:
- One Monthly Newsletter
- Three Templates with designs that can be rotated each month
- Monthly Content Updates
- Email Address Management
- Schedule Optimization
*This does not include the monthly subscription for the email service provider. This requires a 6-month commitment to waive the initial setup fee.
Blog Package
$450 per month
The purpose of a blog is manyfold: to bring more traffic to your site; to increase Google ranking; to establish you as a thought leader in your industry; and to educate your readers about what they may be searching for and that you are an expert at. A blog is posted to your website and then can be repurposed as social media posts, short-form video, and LinkedIn articles. Win, win, win!
This package includes:
- 2 monthly Blogs, 450 words – 750 words each
- Content created with SEO in mind
- LinkedIn articles created from these two blogs
Short-Form Video Creation
Video is the king of social media, no matter which platform you are on. Publishing short-form videos that your audience will care about can help you rank higher on social media algorithms, which means more eyes will come to your posts and you will enjoy more engagement. Social media posts also support company SEO and can establish your company as a thought leader.
This package includes:
- 4 Social Media videos (60 seconds or less) per month
- Content Suggestions
- Creating and Editing
- SEO-friendly Captions
- Platform Best Practices used
- Repurposing for other Social Media Platforms
*Video stock must be supplied to digit-ALL
Direct Mail Campaign Package
Direct Mail campaigns are not old-school marketing methods. In fact, a recent study revealed that 85% of millennials open their snail mail! Mailers can be letters, postcards, product samples, and anything else you can physically mail. Direct mail campaigns will look different for everyone based on their company’s needs and what industry competition is doing, and we will work with you to help you find that right combination.
This package includes:
- 2 Designs for a 5×7 Double-Sided Postcard
- Designs Interations will include different design decisions for:
- Tone
- Branding Placement
- Messaging
- Images (Stock and company images can be used)
- Call To Action
- Find the best printer and mail service provider for your project
